Campaigns and performance
Marketing has two views: Campaigns (the campaigns) and Campaign performance (how they did).
Campaigns
Section titled “Campaigns”The list of campaigns (with a count). Open one to see its contacts and the deals it is linked to — a deal records its Campaign in the Origin section. Create campaigns here; CSV import and Columns work as on the other lists.
Campaign performance
Section titled “Campaign performance”A table keyed by Campaign (Kampagne) with the performance columns — how many people/deals each campaign reached and what it produced in pipeline and revenue. Use it to see which campaigns earn their budget.
Campaigns appear in global search too, and are selectable as a deal’s Lead source / Campaign when you qualify it.